Today’s Google Event created a full range of interesting announcements, ranging from the new Pixel 10 lineup and the Pixel Watch 4 to the impressive AI demos.
At the event (which was oddly hosted by Jimmy Fallon), Google’s vice president of marketing, Adrienne Lofton declared the Green vs Blue Bubbles debate “over.”
Comments came during a segment where Lofton and Fallon show off their new Pixel 10 lineup. Lofton asks Fallon if he knows what the RCS is.
The complete interaction is as follows (you can also see it in the full keynote on YouTube):
Lofton: Have you heard of RCS?
Fallon: RCS? No, I don’t know RCS.
Lofton: That’s fine, most people don’t. RCS stands for a wide range of communication services. You don’t even have to remember that name. RCS simply means that everyone has one text standard. And what you need to know is that Android has been using RCS for many years, and Apple has recently adopted it.
So, what does that mean? It’s when you’re chatting with your ifriends, you can say goodbye to blur photos and videos, you can respond to all the cute emojis and text messages, and finally the group chat is for the whole group.
Fallon: So can I stop talking about green and blue text?
Lofton: yes. And first of all, I personally say that green/blue bubble battles are ridiculous and tired. Within our perspective, we believe that technology will be the best when bringing people together, whether it’s Google, Android, or Pixel, regardless of what phone brand you get, whether it’s Google, Android, or Pixel. And we hope that the phone in your hands is pixels.
Lofton, of course, refers to Apple’s decision to adopt RCS as part of iOS 18 last year. Before the announcement, Google and others were taking multiple jabs at Apple for lack of RCS support.
On iPhone, iPad, and Mac, RCS messages are still green and iMessages are still blue. I think we all agree that Apple has adopted RCS is a good thing, but the obsession with green and blue bubbles always seems to be one-sided fixation. After all, Google and Samsung have run multiple ad campaigns focusing on the colour of text bubbles.
Has the Blue Bubble vs Green Bubble Battle officially ended? Was it a battle in the first place? Please let us know in the comments.
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(TagStoTRASSLATE) RCS
