From tracking your fitness to staying connected wherever you are, Apple Watch is a must-have this holiday season. For Black Friday, we’re looking at big savings across the Apple Watch lineup. This includes the cheapest Apple Watch SE 3 and the flagship Apple Watch Series 11. Additionally, last year’s Apple Watch Series 10 is still on the market as a great intermediate option.
We’re also tracking a $100 savings on the rugged Apple Watch Ultra 3 with multi-day battery life.
Whether you’re new to the Apple Watch ecosystem or looking to upgrade your aging wearable, there’s a deal for you here.
Updated November 29, 2025: Apple Watch Ultra 3 has dropped further in price. Get it at Best Buy for $679 (regularly $799).
Apple Watch Series 11 arrives in September and is almost certain to be the best-selling model in the current generation lineup (if it isn’t already). It currently sits at the lowest price we’ve ever tracked for nearly every configuration except for some very high-end titanium configurations with Milanese bands. Even if the base model drops further between now and the holiday shipping deadline, it won’t be by much.
Some might argue that the Apple Watch Series 10’s $249 price tag means the new SE 3 will be dysfunctional (outdated) upon arrival, but frankly, I’m having a hard time arguing the contrary. They’re functionally very similar in terms of features that most people will actually use on a regular basis, and while you can buy the SE 3 for $50 less right now, the Series 10 is arguably the better-looking piece of Apple’s tech wrist fashion (though it’s not). And now, on Black Friday, it’s starting at $100 less than the new Series 11, the lowest price ever offered online.
I’m still a loyal Apple Watch Ultra user, but after Apple announced the always-on display, gesture support, and the S10 chip that’s at the heart of what’s going on here, I had second thoughts about the new SE3. I still prefer the Ultra Cushion/Squackle combo case, but the SE 3 (technically speaking) definitely has all the features you want in an Apple Watch, and you can do it for $600 less now that Black Friday pricing is in full swing.
Apple Watch SE 2, which definitely stands for Svery overwhelming EThe 2nd edition at this point is actually a good value at the Black Friday price of $129. No, this is not Series 11, or even Series 10. There’s also no sweet upgrades like the ones Apple injected into the new SE 3 models we just highlighted above. But for kids and ultra-casual users, this is a sub-$130 Apple Watch that offers a basic core feature set at a significantly reduced price.
Note: The better-value GPS + Cell model is the same price as the basic edition, but comes in far more limited colors.
Apple Watch Ultra – If you ask me, it’s the most gorgeous wrist computing thing you can wear on anyone’s wrist. Whether you’re looking to save a buck or two on the previous generation Ultra 2 Black Friday sale or want to buy the latest Ultra 3, this is a great investment at a list price of $799, but now’s the time to pull the trigger.
Apple Watch Ultra 3 now available at Best Buy:
Amazon:
