A few years ago, Apple released a series of short videos on its UK YouTube channel, which are very different from the company’s regular campaign. Now, the company once again features a new set of futuristic and oddly hypnotic ads.
The new video first appeared on X a few days ago and is now available on Apple UK’s official YouTube channel.
They will promote App Store security systems, the toughness of the iPhone’s ceramic shield, relatively new theft device protection features, and find me as a parent’s control tool.
They are all seconds long, but their movement and sound design gives them a very apple-like personality.
App Store
Scanned for safety and security. Learn more about how Apple guidelines in the App Store are designed to keep your iPhone safe.
Ceramic Shield
Whatever life throws at you, your iPhone is built to last. Learn more about the durable design of your iPhone.
Stolen Device Protection
It’s in our design. Discover the additional security measures built into your iPhone.
Find me
Before you have to ask, know they are there. Learn more about built-in iPhone features designed for families
Do you have a favorite ritual? Are they too strange to you? Please let us know in the comments.
