Apple product launch week starts Monday morning, and 9to5Mac will be in New York on Wednesday for a special “experience” portion of that week’s announcements, according to Tim Cook. There are rumors of new iPhones, iPads, and Macs, but which Apple product announcement are you most looking forward to this week?
Apple launch week begins Monday morning
New Apple products you can check out this week include the new iPhone 17e, A18 iPad, M4 iPad Air, A18 Pro MacBook, M5 MacBook Air, M5 Pro/Max MacBook Pro, and updated Apple displays.
Apple first announced on February 16 that it would be holding an “experience” on Wednesday, March 4, rather than a traditional event.
And on Thursday, Apple CEO Tim Cook teased in a post on X that Apple is in for a “big week, all starting Monday morning.”
We don’t know which announcements will come first, but it makes sense to organize the products by day.
For example, Apple could announce the iPhone 17e on Monday, update the iPad and iPad Air on Tuesday, and announce a new affordable MacBook along with updated MacBook Air and MacBook Pro hardware on Wednesday.
The launch of new Apple displays this week will pair nicely with the Mac announcements, but iPadOS 26 will work better on external monitors with new windowing features.
So which Apple product announcement are you most looking forward to? Vote in our poll and tell us why in the comments.
(Tag Translation)MacBook Air
