Apple services chief Eddie Cue said “better and more” shows are coming to Apple TV after it won the 2026 Entertainment of the Year award at the Cannes Film Festival.
Cue and producer Jerry Bruckheimer have already hinted at one thing we can expect. F1 The Movie …
The award was given to Cue for the “world-class content” offered through the Apple TV platform. In response, he said the company has never aimed to be the best, but rather that it never aimed to be the best, and that Apple is “just getting started.”
as tennessee According to the report, Qiu said Apple wants to stay true to its principles while also increasing production.
His ambition, he says, is as simple as an award plaque. “Better, more” (…) The governing principle is “not the best but the best”, Mr Kew said. That makes the stated goal of “more” a bit delicate to hold in tandem.
According to the article, Apple was actually using the low initial production volumes as a selling point to manufacturers.
Cue told how he persuaded Reese Witherspoon and Jennifer Aniston to bring The Morning Show to Apple, arguing that a service with no other programming would believe in it more fully than a rival with deep knowledge.
hollywood reporter Bruckheimer said he was similarly impressed by Apple’s response to his questions. F1 movie pitch.
“We threw (F1) Nine different exhibitors, studios and Apple came to us in the most creative way to stay in theaters for 45 days, Bruckheimer said. Then it moved to streaming and was a huge success for them. ”
Cue said the company was flexible in responding to what was happening in real time.
“When you’re trying to be the best, you can’t have hard and fast rules. You have to be flexible and you have to be able to move quickly.”
