Apple continued the tradition today by announcing new Apple Watch bands in celebration of Pride Month. The new Apple Watch Pride Edition Sport Loop is “knitted with nylon thread in 11 rainbow colors.”
You can order it starting today for $49. Apple says it is “proud to financially support organizations that serve the LGBTQ+ community.”
New Apple Watch bands are available to order today
Here’s how Apple describes the new Pride Edition Sport Loop:
Available to order starting today, the new Pride Edition Sport Loop is woven with nylon thread in 11 iridescent colors. The intricate weave allows one color to blend with the next, creating depth and movement throughout the band. The resulting designs are fun and vibrant, representing a full range of colors that reflect the unique identities that shape the LGBTQ+ community around the world.
The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes. You can order it from Apple’s website starting today for $49. It will also be available at Apple Stores and Apple Authorized Resellers later this week.
As my colleague Ryan explains, Apple is also releasing a new Pride Luminance watch face for the Apple Watch. There are also matching wallpapers for iPhone and iPad. New watch faces and wallpapers will be available as part of iOS 26.5 and watchOS 26.5, scheduled to be released later this month.
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