Apple didn’t hold a traditional event for this week’s announcement, but it did release its customary product ads and promotional videos. See everything here.
As always, music plays a big role in most of the ads, with the exception of the iPhone 17e promotional video. In the iPhone 17e promotional video, a playful narrator conveys the device’s highlights through short lines and quick cuts. The same goes for the fun MacBook Neo video, which is the longest of the lot.
The M4 iPad Air video is by far the most impressive with its eerie, creative angles that make the ad feel like it’s defying gravity, while the M5 Pro and M5 Max MacBook Pro and M5 MacBook Air videos rely on upbeat improvised jazz and Afrobeat soundtracks to highlight what’s new.
Check it out below.
iPhone17e
M4 iPad Air
M5 Pro and M5 Max MacBook Pro
M5 MacBook Air
MacBook Neo
while watching
9to5Mac’s cyberstorehut fernando silva has been hard at work creating his own videos covering this week’s announcements so far, and he’s been publishing in-depth thoughts on everything Apple has announced on 9to5Mac’s YouTube channel. You can watch it below.
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(Tag to translate)iPhone
