Apple releases inspiring video about how Action Mode helps iPhone users with Parkinson’s disease

In the short film No Frame Missed, Apple shows how the iPhone’s video-capturing capabilities are an unexpected source of support for people with Parkinson’s disease.

This video explains how Action Mode, first introduced in iPhone 14, stabilizes shaky footage and allows people with mobility impairments to capture moments without distraction or compromise.

When combined with Voice Control, an accessibility feature that allows users to operate their iPhone hands-free with voice commands, these two technologies have a greater impact than mere convenience when applied to real-world challenges.

The film highlights how people living with Parkinson’s disease can preserve important memories and enjoy creative expression as easily as anyone else.

Brett Harvey, who has lived with Parkinson’s disease for six years, explains in the film that he was diagnosed with the disease at the age of 37. The other two actors in the film, Ellen Victoria and Bette W., have been living with Parkinson’s disease for 10 years. The film ends with a message that all three subjects used action mode to capture the footage used in the video.

As its name suggests, Action Mode is marketed for high-motion activities like sports, but its most lasting impact may be in enabling everyday videography for anyone.

Separately, Apple has used its entertainment platform to shine a light on Parkinson’s disease. On Apple TV+, the workplace comedy Shrinking features Harrison Ford’s character living with Parkinson’s disease, helping to raise awareness of the reality of Parkinson’s disease through a mainstream series.

The company plans to deepen that connection in Season 3, with Michael J. Fox confirmed to appear. Mr. Fox was diagnosed with Parkinson’s disease in the early 1990s and became one of the most visible advocates for research and awareness about the disease.

To learn more about Action Mode and voice control, watch this video from Apple: