Amazon is planning a $400 Android tablet, so it chases the iPad market

Amazon Fire tablets have been a cheap and hilarious device so far that is often purchased for kids. It has not achieved much traction in the market as it operates a severe customer version of Android, known as Fire OS…

The company is currently hoping to change everything with a new tablet intended to compete in the same premium market as the base model iPad.

Reuters There aren’t many details, but it says it runs a more standard version of Android and costs around $400.

As part of a project known internally as Kittyhawk, Amazon is set to release luxury tablets as soon as it first offers Android operating system software next year, according to six people familiar with the issue. Since the introduction of Fire Tablet in 2011, Amazon has used what is known as the “fork” version of Android with custom changes that act like its own operating system.

It represents a rather ambitious leap in the company’s tablet ambitions.

The company is likely hoping for better luck with short-lived fire extinguishing phones that were launched in the summer of 2014 and discontinued a year later.

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Huawei tablet purely shown as an example: Photo by Andrey Matveev: Unsplash

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